We should be seeing a new marketing campaign all over the UK soon from red driving school, as a £5 million media account has just been awarded to a new advertising agency following red driving school's recent buyout by the private equity firm Kelso Place.
One of the major goals of the new agency (Arena BLM) will be to increase the market share of driving results ltd the new limited liability company red operates under of the learner driver sector which red has not been previously strong in despite being the UK's largest ADI training organisation.
Red's previously marketing and advertising was handled by MediaCom based in Edinburgh.
Red driving school on BBC one
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