Driving School Marketing
If you own a driving school, and do not have a website, then you are missing out on one of the best driving school marketing strategies available to you as a driving instructor who wants to sustain a good supply of learner drivers and continue to earn and make money.
If you are a newly qualified approved driving instructor (ADI), a PDI still going through the instructor training process or an existing teacher want to boost their earning then you might know about some of the following driving school marketing strategies.
1. Use a roof sign with your name and number on it.
2. Have you car sign written with your business details to make it stand out.
3. Park your car near a college or supermarket and hand out your cards to passersby.
4. Tell friends, family and colleagues at clubs, church, etc about your business.
5. Offer incentives to present pupils to recommend friends to you.
6. Advertise in local papers.
7. Do leaflet drops in areas that you want pupils from.
8. Get yourself a driving school website.
There are many other marketing strategies you could use to promote your driving instructor business, but the last one I mentioned above is the most effective if done right, and I'll tell you why.
Every single one of the marketing methods above apart from number 8 may not be readily available when a potential client needs your services, and are not the first point of call most of your potential clients will use (think 17 -35 year olds). Believe it or not, the place most of these people would first of all look for information about a driving school or instructor will be the internet, and with google having over 60% share of search engine traffic, that is the mostly search engine to be used by your potential learner driver customers. So actually one of the best driving school marketing strategies would be to make sure that when someone is looking for driving lessons in Kilburn, that your name is one of the options that pops up as available for them. You don't have a chance of attracting their business if don't have a driving school website in the first place!
The other thing about a potential learner driver going on the internet to search is that they are willing or a close to parting with their money, so there is a greater chance of a conversion as opposed to you giving your card to someone coming out of a supermarket who you have no idea if they want driving lessons or not.
The key difference is that with a properly setup driving school website for driving instructor marketing, the customers come to you, they are looking for what you offer and there is a higher probability that you will be able to convert an enquiry into a sale.
In a later article I'm going to show you how easy and affordable it is to get an internet driving school website or online presence and the steps to take to make sure that your website shows up in search results.