Driving Instructor Marketing on the Internet
If you are a driving instructor, and don't have a driving school website, then you are missing out using a very effective marketing tool to promote your driving school business. Most of your target customers in the learning age bracket of 17-40 will have access to a computer either at home or work/college, and if they don't have a driving instructor recommendation from a family member or friend, then the internet is the next place they are going to search looking for a driving school. Can you therefore afford not to have a website that is passively promoting your driving instructor skills? The good thing about marketing your driving school via a website, is that anyone finding it via a search engine is already looking for a driving instructor so there is a better chance of a conversion as opposed to placing a driving school classified advert in a local shop (I'm not saying you should stop that), where you advert will be competing for attention among various other services.
Not just any driving instructor website
Before you rush out and spend your money on putting up a driving instructor website just to make sure your driving school is not left out of the modern technology race, there are a few things you need to be aware of when setting up your driving instructor website.
There are millions of pages on the internet, and for your driving school to have any chance of being found you need to know what a potential client will be looking for and target that with your website.
I'm a driving instructor based in Mill Hill, London, and I know that a potential client will either be looking for driving lessons mill hill, driving instructor mill hill, driving school mill hill, or learning to drive mill hill, and guess what, they will find my website/driving school blog, because it has been targeted for those type of searches on the internet!
This is what you want your website to be able to do, so it is important whether you setup the website yourself, or get someone to do it for you, that your driving instructor website is not lost among the millions of pages out there.
Your driving school website is not going to end up on the first page of a google search for driving lessons shenley overnight, but with the right setup, and a bit of work on your part, it could be there in 4 months.
So before you pay anyone money to setup a driving instructor website for you, ask for examples of their work, do a search on google, and check to see where the website falls when looking for a driving instructor in the area that the website is meant to market. Can you imagine how many enquiries a week you could be getting with a well designed and optimised driving instructor website?
Driving School Blog
As an extension to your website, or even instead of a website, did you know that having a driving instructor blog could help market your driving school business? Blogs are pretty simple to setup, are optimised for search engines, and with a little work on your part could help you establish an online presence that could not only drive traffic to your website, but increase your potential driving school clients.
It takes time to break into the driving school market, but having a driving instructor website or blog could help make that break quicker, as long as you are ready to put in the work. Get a good, well designed and optimised driving school website today.
Driving School Marketing for instructors
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